MMORPG Info Logo Cow Clicker

Have you seen the great new sensation that everyone is talking about? Cow Clicker is a social game by Ian Bogost where you get to click your cow and watch your friends as they click theirs.

Cow Clicker is a Facebook app which encapsulates everything that is great about social games. The game accounts for all different playstyles and makes for riveting gameplay.

Ian Bogost, the developer, explains Cow Clicker in his blog.

You get a cow. You can click on it. In six hours, you can click it again. Clicking earns you clicks. You can buy custom “premium” cows through micropayments (the Cow Clicker currency is called “mooney”), and you can buy your way out of the time delay by spending it. You can publish feed stories about clicking your cow, and you can click friends’ cow clicks in their feed stories. Cow Clicker is Facebook games distilled to their essence.

You start with a single cow and a pasture. In your pasture, you can house your friend’s cow. When your cow moos, the other cows in your pasture moo. Clicking your cow earns them clicks and when they click you get credit. This is viral game sharing at its best.

In the barn, you can collect different cows. You start with a plain cow but you can swiftly move up the ranks and get exciting upgrades like a Holstein Cow or a Hereford Cow or even a Bacon Cow! If you are impatient, you can buy Mooney which allows you to click more often or simply buy that handsome new cow you have your eye on. At a rate of 1,000 Mooney for $10, it’s a bargain!

Visit the herd and visit your friends to find their status update. When you see one of them broadcast I'm clicking a cow, you can choose the option Click my click and earn a Mooney for both you and your friend. The game also includes an exciting ranking system based on clicks. Watch the leaderboard to see who is clicking the most. You can earn a gold, silver or bronze udder for making the top ranks of all time!

There’s great information on the Facebook discussion forums including this useful thread of Favorite strategies for cow clicking?

I like to click with the left button on my mouse every 6 hours. Anybody else have a good strategy?

I like to forget about the cow, then suddenly remember that several hours have indeed passed before I frantically click it. That “Moooooo” is really a thrill.

I just click constantly, maybe 120-180 times a minute, so I don’t miss the time turnover.

I alternate between my right index and right middle finger in order to avoid clicking fatigue.

Note that some players are discussing Greasemonkey scripts and mechanical clicking devices in order to get ahead, which, in my opinion, is not in the spirit of Cow Clicking. But I guess if you really want that Bling Cow, you might want to consider it.

I recommend reading Ian Bogost’s post about why he developed this game and his thoughts on the latest breed of social games which encourage compulsive clicking without effort nor gameplay. He concludes the piece with an uncomfortable insight into his own time spent developing the game.

Even over the few days I spent developing Cow Clicker, I found myself watching people play, listening to feedback, and imagining changes. I “listened to my players” and made enhancements far beyond what was reasonable for a work of carpentry or a simple parody. It’s hard for me to express the compulsion and self-loathing that have accompanied the apparently trivial creation of this little theory-cum-parody game. Have I fully represented the distillation I hoped to accomplish? Or is some feature missing? And ought I not to add it if so? Where’s the vampire cow or the werewolf cow or the cthulhu cow? Ought I not to make them? Perhaps I became consumed myself. Such is the spirit of the day, it would seem: mundane, outward obsession whose worst trick is to disguise itself as fruitfulness.

And with that, my six-hours are just about up, time for another click! That golden udder will be mine…


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