MMORPG Info Logo World of Warcraft advertisements IRL

World of Warcraft already showed themselves open to mixed media marketing with the Toyota Truck advertisment and the now-famous South Park episodes. This attitude along with an emphasis of usability and easy immersion in the game are clear reasons for WoWs position of dominance in the MMORPG market.

Are these WoW ads with Mr T and William Shatner the next obvious step? I’m not so sure.

I suspect Kotaku is right in that the majority of the target market only knows Mr T from parodies, so I’m not sure how well the ads will work out in terms of bottom line. But I have to admit they made me laugh.

Fun stuff.


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